Google:

Search
Display 
Retargeting
Analysis

It's no secret that these days, the stronger and more focused your paid campaigns are, the more clicks you generate — leading to a greater probability of obtaining new customers.

This is why Google Ads has become increasingly popular among businesses across all industries.

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Google is the most used search engine, receiving over 5 billion search queries a day. Not to mention, the Google Ads platform has been around for nearly two decades, giving it some seniority in the area of paid advertising.